Brand Identity, Art Direction, User Experience, User Interface, Print Design
Rebranding to reach new heights
An online retailer specialising in high-end technical clothing, Altitude Sports were looking for a new identity to convey their customer-focused philosophy within the urban and outdoor culture sector.
The brand mark I created stands for the company’s human centered design process. By focusing on the user and their journey, rather than their destination I provided the brand with a much broader horizon. To ensure the identity would remain relevant and unique over time, I developed a classic, black and white visual language that contrasts with the outdoor industry’s wild colour palette.
The brand mark I created stands for the company’s human centered design process. By focusing on the user and their journey, rather than their destination I provided the brand with a much broader horizon. To ensure the identity would remain relevant and unique over time, I developed a classic, black and white visual language that contrasts with the outdoor industry’s wild colour palette.
