![](https://freight.cargo.site/t/original/i/64ce15592e9f701edbb55f3c796ded85172b6131dc51a49ea54bcda7754e1116/AltitudeSports_Cover.jpg)
![](https://freight.cargo.site/t/original/i/f935995a660d7ea29b0c5f5ec6762b326bbea3ab764796bd0fcf6920a5df4c9e/AltitudeSports_Portrait_Alti_Vitruse.jpg)
![](https://freight.cargo.site/t/original/i/0cdba78207a198e6f115e73767187fe86902c5d6039301cba583adf7708387da/AltitudeSports_Logo_Wrapped.jpg)
![](https://freight.cargo.site/t/original/i/0cdb501fc499eee2b261ba27bc651354e3fd3be96f67dc10c512f3f5fe7e1521/AltitudeSports_Web.jpg)
Brand Identity, Art Direction, User Experience, User Interface, Print Design
Rebranding to reach new heights
An online retailer specialising in high-end technical clothing, Altitude Sports were looking for a new identity to convey their customer-focused philosophy within the urban and outdoor culture sector.
The brand mark I created stands for the company’s human centered design process. By focusing on the user and their journey, rather than their destination I provided the brand with a much broader horizon. To ensure the identity would remain relevant and unique over time, I developed a classic, black and white visual language that contrasts with the outdoor industry’s wild colour palette.
The brand mark I created stands for the company’s human centered design process. By focusing on the user and their journey, rather than their destination I provided the brand with a much broader horizon. To ensure the identity would remain relevant and unique over time, I developed a classic, black and white visual language that contrasts with the outdoor industry’s wild colour palette.
![](https://freight.cargo.site/t/original/i/87d1f076cbcc6f27c98b55ff9314c35058de02bf50ca280d8a262905ebe43207/AltitudeSports_Portrait_Pattern2.jpg)
![](https://freight.cargo.site/t/original/i/52a4d6d152b170ba550caefedd418e31f0efef5f1f6e21a45922e7ccee5c6a70/AltitudeSports_Instagram.jpg)
![](https://freight.cargo.site/t/original/i/4292a5cc8a09d9c5b92d0ebc6aeba614e1eb6ccb7948206a910d09f47a8c9eb2/AltitudeSports_BusinessCard2.jpg)
![](https://freight.cargo.site/t/original/i/88f85ac9cb80eee5cfd6eab9c9e4cf2adce2279062fbf296e1e67ea37f17f4b6/AltitudeSports_AltiMountain.jpg)